Peak Performance VA

About Peak Performance VA

Built by Dental Practice Owners. For Dental Practice Owners.

Peak Performance VA was started by operators and dentists who scaled a multi-location practice from the inside. We build dental-trained virtual assistant teams that protect production, reduce administrative overwhelm, and give your in-office team time back for patient care.

  • Built by Dental Practice Owners
  • Supporting Multi-Location Practices
  • Dedicated Dental-Trained Virtual Assistants

Leadership

Built by operators who understand the pressure inside growing practices.

Dan Johnson, Founder, Peak Performance VA

Dan Johnson

Founder, Peak Performance VA

Founder, Peak Performance VA

Dan Johnson

Dan Johnson is a seasoned entrepreneur and the visionary founder of Peak Performance VA, a premier provider of virtual assistant services tailored specifically for dental and healthcare practices. With over three decades of leadership experience spanning the restaurant, healthcare, and marketing sectors, Dan brings a unique, cross-industry perspective to operational growth and team development.

For 15 years, Dan successfully owned and operated multiple KFC franchises, where he mastered the art of operational efficiency, scalable systems, and team leadership. Transitioning into the dental industry over a decade ago, he played a pivotal role in the expansion of Acre Wood Dental, transforming it from a small four-operatory office into a multi-location practice serving Central Texas.

Dr. Chad Latino, Co-Owner, Peak Performance VA

Dr. Chad Latino

Co-Owner, Peak Performance VA

Co-Owner, Peak Performance VA

Dr. Chad Latino

Dr. Chad Latino brings his passion for excellence, lifelong learning, and commitment to service into every venture he touches—including as co-owner of Peak Performance VA. With a career rooted in high-quality, patient-centered dentistry, Dr. Latino has built a reputation for combining advanced technology with compassionate care at his Waco-based dental practice. He now channels that same drive into helping dental offices nationwide streamline operations and increase profitability through Peak Performance VA’s elite virtual assistant services.

A proud native Texan, Dr. Latino earned his Doctorate of Dental Surgery from the University of Texas Health Science Center San Antonio. Known for his warm, no-lecture approach and dedication to treating patients like family, Dr. Latino has transformed countless smiles and dental experiences. His commitment to continual growth is evident in the nearly 100 hours of continuing education he completes annually—far exceeding state requirements—and includes advanced training through institutions like Orognathic Bioesthetics International, Cabodent, and the Atlanta Center for Restorative Dentistry. He has also studied under industry legend Bill Blatchford.

Dr. Benjamin Johnson, Lead Advisor, Peak Performance VA

Dr. Benjamin Johnson

Lead Advisor, Peak Performance VA

Lead Advisor, Peak Performance VA

Dr. Benjamin Johnson

Dr. Benjamin Johnson is a dedicated dental implant expert and lead advisor at Peak Performance VA, where he helps dental practices across the country streamline operations and improve patient care with skilled virtual assistants. Known for his warm, approachable style, Dr. Johnson combines advanced clinical expertise with a passion for patient education and personalized treatment.

His focus on clear communication and comfort ensures patients feel confident and cared for every step of the way. That same commitment to excellence drives his work at Peak Performance VA—where he plays a key role in selecting and mentoring virtual assistants who understand the unique needs of dental offices and become trusted extensions of their teams.

Kristien Palmiano, Director of Operations

Kristien Palmiano

Director of Operations

Director of Operations

Kristien Palmiano

As Director of Operations at Peak Performance VA, Kristien Palmiano leads the day-to-day operations that ensure both our clients and virtual assistants are successful. Having been with Peak Performance VA for more than four years, she has played an instrumental role in building the systems, processes, and client experience that have helped the company grow into a trusted partner for dental practices across the country.

Kristien oversees client onboarding, client success, virtual assistant management, recruiting coordination, operational processes, and team leadership. She works closely with every department to ensure new clients transition smoothly, virtual assistants receive the support they need, and our internal team consistently delivers an exceptional experience. Her leadership allows practices to focus on caring for patients while knowing their administrative support is in capable hands.

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With more than 10 years of experience in the dental industry, Kristien brings extensive knowledge of dental insurance, front-office operations, and practice management. She began her career supporting a U.S.-based dental insurance company, where she developed expertise in benefits, eligibility, claims processing, provider support, and insurance administration. She later worked as a Dental Virtual Assistant, managing insurance verification, claims submission and follow-up, payment posting, appeals, accounts receivable, patient scheduling, and a wide range of daily front-office responsibilities.

That hands-on experience gives Kristien a unique perspective. She understands the challenges dental teams face because she has done the work herself. She also understands what it takes for virtual assistants to succeed in a dental practice. By combining operational leadership with real-world dental experience, she helps create strong partnerships between practices and their dedicated virtual assistants while fostering a culture of accountability, continuous improvement, and exceptional service.

Junelle Reyes, Director of Talent Acquisition & Candidate Experience

Junelle Reyes

Director of Talent Acquisition & Candidate Experience

Director of Talent Acquisition & Candidate Experience

Junelle Reyes

Junelle Reyes is the Director of Talent Acquisition & Candidate Experience at Peak Performance VA, where she leads the recruiting process from initial candidate evaluation through client interviews and successful placement. She oversees candidate sourcing, resume coordination, interview scheduling, client follow-up, and works closely with both applicants and dental practices to ensure every placement is the right fit.

With a Bachelor’s degree in Psychology and credentials as a Registered Psychometrician, Junelle brings a strong understanding of people, communication, and behavioral assessment to every interaction. Her professional background spans healthcare, recruitment, sales, graphic design, video production, and social media, giving her a unique blend of analytical thinking and creative problem-solving.

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In addition to leading recruiting efforts, Junelle manages and mentors members of our recruiting team while also supporting Peak Performance VA’s branding and marketing initiatives through graphic design. Her ability to combine organization, creativity, and relationship-building helps create a seamless experience for both clients and candidates.

Junelle is passionate about helping people succeed. Whether she’s matching a dental practice with the right virtual assistant, coaching candidates through the interview process, or designing marketing materials that tell the PPVA story, her focus remains the same: creating positive experiences, building lasting relationships, and helping others reach their full potential.

Ashtyne Guinn, Director of Partnerships, Peak Performance VA

Ashtyne Guinn

Director of Partnerships, Peak Performance VA

Director of Partnerships, Peak Performance VA

Ashtyne Guinn

Ashtyne was hand-selected by Founder Dan Johnson and Co-Owner Dr. Chad Latino to lead Partnerships at Peak Performance VA. She's spent years working inside dental practices, not around them, as a dental assistant working chairside alongside dentists, in dental implant specialty sales, and running office administration. She's screened insurance, scheduled appointments, and handled the day-to-day admin work that either keeps a schedule full or lets it fall apart. That hands-on experience on both the clinical and administrative sides of a practice shapes how she talks with owners and office managers today.

As Director of Partnerships, Ashtyne is often the first person a practice speaks with at Peak Performance VA. She listens to what's actually slowing a team down and walks owners and office managers through how a virtual assistant fits their specific practice. She also builds relationships across the dental industry itself, connecting with other trusted businesses that serve dental practices to create a referral network that practices can rely on, a role built on trust in both directions.

Creative Team

Fresh perspectives that help share the Peak Performance VA story.

Peak Performance VA is proud to be a family-owned company. While our leadership team drives the business forward, our Creative Team brings fresh perspectives and helps us share our story in meaningful ways.

Addy Johnson, Creative Content Specialist

Addy Johnson

Creative Content Specialist

Creative Content Specialist

Addy Johnson

Addy contributes to the PPVA Creative Team by helping develop creative ideas, reviewing marketing content, and providing input on social media and branding initiatives. Her attention to detail and creative perspective help ensure our content is approachable, visually appealing, and true to our mission.

As part of the Johnson family, Addy enjoys helping share the story of a company built on relationships, service, and helping dental practices succeed.

Saige Johnson, Creative Content Specialist

Saige Johnson

Creative Content Specialist

Creative Content Specialist

Saige Johnson

Saige is part of the PPVA Creative Team, where she helps shape the visual style and voice of our brand. She reviews social media content, marketing materials, graphics, and creative campaigns, providing thoughtful feedback that keeps our messaging fresh, engaging, and authentic.

With a natural eye for design and aesthetics, Saige enjoys helping tell the PPVA story in a way that connects with dental professionals while reflecting the family values our company was built on.

Why practices grow with us

We measure success by the production we protect — not the hours we log.

Because we’ve run dental practices ourselves, we know which administrative bottlenecks quietly drain revenue. Our virtual assistants focus there first: capturing missed calls, clearing insurance verification backlogs, and keeping claims and recare moving — so production, collections, and patient experience all move with them.

01

Capture more new patients

Fewer voicemails. More booked appointments from the calls already coming in.

02

Protect production & cash flow

Cleaner verification, faster claims, and tighter AR follow-up.

03

Scale without adding overhead

Add dental-trained capacity without payroll, benefits, or office space.

Frequently Asked Questions

Answers for dental practice owners considering Peak Performance VA.

What founders and office managers ask most before bringing on a dedicated dental virtual assistant.

Ready to find out where your practice is losing time?

Let’s identify the bottlenecks costing you production and patients.

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